SEO & The Title Tag
Posted in Search Engine Optimization on February 20, 2013
The HTML title tag is quite possibly one of your strongest allies. The title serves two purposes. It appears in search engine results pages (SERPs) as your link, and they keywords used in the tag can greatly affect your page’s ranking. The title tag looks like this in your web page:
How Do You Make Your Title Tag Relevant?
Let’s say you have a page about Blue Widgets and you set your title as only “Your Company Name”. A search engine spider will find your page, index it, and it’s first clue on what the page is about – your title tag – is simply the name of your company. Add to that, if your page does happen to show up whe na customer is searching for blue widgets, “Your Company Name” does not tell them much about your widget offerings.
You can solve this, though, by making your title relevant and a catchy sales pitch. If you make your title tag “Affordable, Quality Blue Widgets For All Your Widget Needs!”, you are using your keywords and making a statement some just might want to click on. Pair that with your meta description (more on that another time) and you have a sales pitch ready to make you money.
Remember, you should try and include you “most important” keywords in your title tag. Each page is evaluated individually by search engines, so each page should have a unique title with it’s own unique keywords.