SEO & Meta Tags

Posted in Search Engine Optimization on February 20, 2013

If you talk to enough “SEO Professionals” (you know, the ones who spam you and cold call you on the phone) you will undoubtedly hear them clamor on about meta tags. They’ll tell you all about how you need to add your most important keywords to them and how it will magically make your site rank higher in the search engines.

While that may have been true many, many years ago it is not true today.

Meta Keywords Tag

The meta keywords tag is seen in your page’s HTML code as:

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<meta name="keywords" content="Every, word, some, fake, seo, can, think, of, to, stuff, on, every, page, of, your, web, site, etc.." />
<meta name="keywords" content="Every, word, some, fake, seo, can, think, of, to, stuff, on, every, page, of, your, web, site, etc.." />

This tag does not, and has not for a long time, mean anything to your search engine rankings. I have been argued with about this for many, many years. Matt Cutts, part of Google’s web spam team, confirms the meta keywords tag is useless.

Meta Description

The Meta Description tag is the same as the keywords tag, as far as tt has little to no bearing whatsoever on your rankings. But it is a perfect example of why rankings should not be your only concern.

The Meta Description tag is seen in your HTML code as:

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<meta name="description" content="A well formed description of the PAGE" />
<meta name="description" content="A well formed description of the PAGE" />

This tag is very important in as it is what search engines show searchers as your page description. That description, combined with your title tag, is your all important first impression. They make up the ad that needs to entice customers to click through to your web site from Search Engine Results Pages (SERPs).

About 

I'm Alan Cook and I am Southside Studios. Together with my girlfriend, Laurie, we run a network of websites, including managing the sites of several clients.

When we're not working, we are making a reality out of our full time RV nomad lifestyle.

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